Along with basic objectives i.e. protection and preservation, containment, convenience and communication,packaging serves as a promotional tool. Packaging is an important part of the branding process as it plays a vital role in communicating the image and identity of an organization. Packaging design is a critical component in building a brand’s image and identity. Whether it’s a cosmetic product, or a 5-littre can of commercial paint, or a Box of Soap Packets the packaging offers a huge opportunity to positively impact a brand’s image and repetitive hammering of Brand's Image in the mind of Consumer.Read More in my Blog
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